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IBM PureSystems Big Data

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3 Secrets to Big Data Success 2 SSS UBM Tech B ig data has become critical to business success. If you aren't aggressively mining the broad range of data sources at your disposal to uncover market opportunities, to deliver a superior customer experience and/or to detect fraud, you'll quickly lose ground to competitors who are. Three obstacles, however, often stand between IT organizations and big data success: • Misconceptions about big data • nsufficient focus on the importance of I underlying infrastructure • An insufficiently strategic approach to big data infrastructure sourcing Overcoming these three obstacles enables you to accelerate time-to-benefit for your initial big data projects, optimize future returns on your organization's ongoing big data investments, and mitigate the risks associated with all of your big data initiatives. January 2014

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